How to get your brand on TV

What the guide covers

Why TV works

Why viewers trust TV advertising and how that trust is earned.

The right time for TV

Seven signs your brand is ready for TV.

The steps to get on TV

The seven steps to get on TV, from strategy to results.

Who helps you get on TV

What agencies, production companies, media planners and broadcasters each do.

Types of TV advert

How advert length and type affect cost and results.

Types of TV buying

Linear, on demand and addressable TV such as Sky AdSmart.

Getting the idea right

How one clear, distinctive idea gets your brand remembered.

Showing your brand on TV

When and how to show your brand so viewers remember it.

A different way to be on TV

How programme sponsorship works and what the rules allow.

Get more from your budget

Ways to make each part of your budget go further.

Knowing it's working

How to test an advert and measure results once it airs.

Terms and resources

A short glossary with links to Thinkbox, Clearcast and Barb.